Abstract

Despite the numerous untapped potentials in sustainable business models that can be harnessed through green entrepreneurship in Nasarawa State, there is still a high rate of unemployment in the state. It is against this backdrop that this study examines the effect of green entrepreneurship on job creation and youth employment in Nasarawa State, Nigeria. Using a survey research design, the study collected data from 327 small and medium enterprises (SMEs) engaged in green entrepreneurial activities, using stratified random sampling to ensure sectoral representation. Regression analysis revealed a strong positive relationship between green entrepreneurship (measured by green products and green production) and employment outcomes, with R² = 0.789 indicating that 78.9% of job creation and youth employment variations are explained by these variables. Findings demonstrate statistically significant positive effects (p < 0.05) for both green products (â = 0.786) and green production (â = 0.771), rejecting the null hypotheses. The study concludes that green entrepreneurship positively drives sustainable employment, particularly for youth, and recommends policy interventions such as financial incentives, skills training, and regulatory support to harness its full potential for economic and environmental benefits.