Moderating Role of Organizational Culture on the relationship between Diversity, Equity, and Inclusion (DEI) and Performance Multinational Corporations: Proposed Framework

Basiru Adams Garba, Murtala Aminu Ibrahim, Najafi Auwalu Ibrahim, Rabiu Hassan

Capital City University, Kano, Bayero University, Kano, University of Lay Adventists of Kigali, Rwanda

Keywords: Diversity, Equity, Inclusion, Organizational Culture, Organizational Performance, Multinational Corporations.

Abstract

Diversity, equity and inclusion have become the topic of discussion today. Multinational Corporations are not left behind in trying to achieve competitive advantage through a diverse work force from different spheres of human endeavour. The main objective of this paper is to examine the moderating effect of organizational culture on the relationships between diversity, equity and inclusion strategies and performance of Multinational Corporations in Nigeria. This paper is conceptual paper and it’s therefore, rely heavily on the c onsultation of previous studies on DEI, organizational culture and performance. The study found that there is a relationship between DEI strategies and performance of Multinational Corporations and also organizational culture moderate the relationship between DEI strategies and performance of Multinational Corporations in Nigeria. Therefore, the study recommends that organizations should ensure they give equal opportunity for all employees as it will boost their morale. Employees should be consulted while trying to make policies for the organization. Multinational Corporations should ensure inclusivity of culture in their dealings, equal and fair treatment should be given to all concerned employees.

Published

November 2025

ISSUE

VOL.6.NO.2

Citation

Basiru Adams Garba, Murtala Aminu Ibrahim, Najafi Auwalu Ibrahim, Rabiu Hassan (November 2025). Moderating Role of Organizational Culture on the relationship between Diversity, Equity, and Inclusion (DEI) and Performance Multinational Corporations: Proposed Framework. International Journal of Marketing and Management Sciences,(VOL.6.NO.2), 161 - 181.

APA format

Basiru Adams Garba, Murtala Aminu Ibrahim, Najafi Auwalu Ibrahim, Rabiu Hassan. "Moderating Role of Organizational Culture on the relationship between Diversity, Equity, and Inclusion (DEI) and Performance Multinational Corporations: Proposed Framework." International Journal of Marketing and Management Sciences, vol. , no. VOL.6.NO.2, November 2025, pp. 161 - 181.

MLA format

Basiru Adams Garba, Murtala Aminu Ibrahim, Najafi Auwalu Ibrahim, Rabiu Hassan. November 2025. "Moderating Role of Organizational Culture on the relationship between Diversity, Equity, and Inclusion (DEI) and Performance Multinational Corporations: Proposed Framework." International Journal of Marketing and Management Sciences , no. VOL.6.NO.2: 161 - 181.

Chicago format

Basiru Adams Garba, Murtala Aminu Ibrahim, Najafi Auwalu Ibrahim, Rabiu Hassan (November 2025). "Moderating Role of Organizational Culture on the relationship between Diversity, Equity, and Inclusion (DEI) and Performance Multinational Corporations: Proposed Framework." International Journal of Marketing and Management Sciences, vol. , no. VOL.6.NO.2, pp. 161 - 181.

Harvard format