EXAMINATION OF AFRICA CONTINENTAL FREE TRADE AREAS (AFCFTA) ROLE IN PROMOTING CROSS BORDER TOURISM: A REGIONAL TOURISM INTEGRATION IN AFRICA

Falabi, M.O., Akerele, E. E., Bashiru, A. A., Folorunso, O. S., & H.M. Adebayo

Kwara State University, Malete, Nigeria Correspondence:

Keywords: African Continental Free Trade Area, regional tourism integration, cross-border tourism, policy harmonization, infrastructure development

Abstract

This study examines the role of African Continental Free Trade Area (AfCFTA) role in promoting cross-border tourism across African countries. Through a desk research design, the study reviews existing literature, policy frameworks, and secondary data to assess the current state of regional tourism flows, analyze relevant AfCFTA provisions, and evaluate the potentia l of AfCFTA to address key barriers such as policy fragmentation, infrastructural deficits, and administrative challenges. The findings reveal that while AfCFTA offers promising frameworks for liberalizing tourism-related services and improving regional connectivity, significant gaps remain in harmonizing policies and developing infrastructure to fully realize its potential. The study recommends coordinated policy reforms, infrastructure investments, institutional collaboration, and unified regional marketing strategies to strengthen tourism integration under AfCFTA. These efforts can contribute to economic growth, cultural exchange, and greater regional unity across the continent.

Published

November 2025

ISSUE

VOL.6.NO.1

Citation

Falabi, M.O., Akerele, E. E., Bashiru, A. A., Folorunso, O. S., & H.M. Adebayo (November 2025). EXAMINATION OF AFRICA CONTINENTAL FREE TRADE AREAS (AFCFTA) ROLE IN PROMOTING CROSS BORDER TOURISM: A REGIONAL TOURISM INTEGRATION IN AFRICA. International Journal of Marketing and Management Sciences,(VOL.6.NO.1), 202 - 213.

APA format

Falabi, M.O., Akerele, E. E., Bashiru, A. A., Folorunso, O. S., & H.M. Adebayo. "EXAMINATION OF AFRICA CONTINENTAL FREE TRADE AREAS (AFCFTA) ROLE IN PROMOTING CROSS BORDER TOURISM: A REGIONAL TOURISM INTEGRATION IN AFRICA." International Journal of Marketing and Management Sciences, vol. , no. VOL.6.NO.1, November 2025, pp. 202 - 213.

MLA format

Falabi, M.O., Akerele, E. E., Bashiru, A. A., Folorunso, O. S., & H.M. Adebayo. November 2025. "EXAMINATION OF AFRICA CONTINENTAL FREE TRADE AREAS (AFCFTA) ROLE IN PROMOTING CROSS BORDER TOURISM: A REGIONAL TOURISM INTEGRATION IN AFRICA." International Journal of Marketing and Management Sciences , no. VOL.6.NO.1: 202 - 213.

Chicago format

Falabi, M.O., Akerele, E. E., Bashiru, A. A., Folorunso, O. S., & H.M. Adebayo (November 2025). "EXAMINATION OF AFRICA CONTINENTAL FREE TRADE AREAS (AFCFTA) ROLE IN PROMOTING CROSS BORDER TOURISM: A REGIONAL TOURISM INTEGRATION IN AFRICA." International Journal of Marketing and Management Sciences, vol. , no. VOL.6.NO.1, pp. 202 - 213.

Harvard format