Library - IJMMS
New Release

International Journal of Marketing & Management Sciences

University of Jos | Vol.6 No.2

VOL.6.NO.1

Collection Contents

INNOVATIONS AND TRENDS RESHAPING THE FOOD & BEVERAGE INDUSTRY: A COMPREHENSIVE ANALYSIS

Edward Ekundayo Akerele, Olusola Samson Folorunso, Bridget Petrus Dariya / Page 73 - 83

MANAGEMENT INFORMATION SYSTEM AND EMPLOYEE PERFORMANCE IN BANKS: EVIDENCE FROM LOKOJA LOCAL GOVERNMENT AREA, KOGI STATE

Olumoyegun Peter Mayowa, Michael Raphael Onenyi, Adamu Danladi Umoru, Olumoyegun Matthew Segun / Page 147 - 183

ROLES OF DRAMTIC ELEMENTS IN BROADCAST ADVETISING ON CONSUMER ATTITUDE AND PURCHASE INTENTION: A CONCEPTUAL FRAMEWORK

Oladipo AROWA (Ph.D.), Ayoola Olalekan AJASA (Ph.D.), John ASHIBUOGWU / Page 184 - 201

GREEN MARKETING AND CONSUMER TRUST IN RENEWABLE TRANSITIONS IN IMO STATE

DR SHAIBU, OGWUCHE GABRIEL , DR ECHETAMA. FORSTINA CHIOMA, DR CHIKEZIE, IHEOMA, PROF. NJOKU, O. CHRISTIAN / Page 233 - 247

MODERATING ROLE OF ARTIFICIAL INTELLIGENCE ON THE RELATIONSHIP BETWEEN ENTREPRENEURIAL INNOVATION AND BUSINESS PERFORMANCE OF SMES IN KANO

Abba Kabir Sani, Murtala Aminu Ibrahim PhD, Najafi Auwalu Ibrahim PhD, Abubakar Hamisu Umar / Page 303 - 320

INFLUENCE OF INFORMATION LITERACY ON USER EDUCATION IN UNIVERSITY LIBRARIES IN DELTA STATE, NIGERIA

Dr. O. N Ekoko, Paul Grace Vanje, Ideh Peace Nkemdilim / Page 321 - 338

The Effects of Capital Market Development on the Economic Growth of Nigeria

Evbaziegbere ISIBOR Ph.D, DIAOND, Efevwerha Saturday / Page 339 - 363