Table of contents

i - vi

CONTEXTUAL AMBIEDEXTERITY, GREEN MARKETING ORIENTATION AND PERFORMANCE OF MULTINATIONAL COMPANIES IN NIGERIA

Abdulazeez Alhaji Salau (PhD)

1 - 20

DRIVING ORGANIZATIONAL STRATEGY THROUGH STRUCTURED CHANGE MANAGEMENT APPROACH (Case Study of Federal Polytechnic, Ado-Ekiti)

Adeyemi Oluwakemi Yetunde, Adegoke Omofolasaye Omobolanle

21 - 34

EFFECTS OF ARTIFICIAL INTELLIGENCE ON DIGITAL MARKETING TRANSFORMATION IN SELECTED BANKS IN OWERRI METROPOLIS

Mmanwoke V. O. PhD, Maduenyoghasi O. S. PhD, Igwe F. C. PhD

35 - 56

ADAPTIVE CAPABILITIES AND BUSINESS PERFORMANCE IN EMEGERGING ECONOMIES: REVIEW OF RECENT LITRATURE THROUGH SYSTEMATIC APPROACH ON SMES

Dr. LAWAL Bamidele Akeem, LAWAL Broghoma Munirat

57 - 72

INNOVATIONS AND TRENDS RESHAPING THE FOOD & BEVERAGE INDUSTRY: A COMPREHENSIVE ANALYSIS

Edward Ekundayo Akerele, Olusola Samson Folorunso, Bridget Petrus Dariya

73 - 83

CO-CREATION OF CORPORATE REPUTATION: A MULTI THEORETICAL AND THEMATIC EVIDENCE OF CORPORATE COMMUNICATION IN SERVICE MARKETING

Adeyemi Abdulwasiu ADEBAYO PhD

84 - 102

ASSESSMENT OF TRAINING STRATEGIES FOR SUSTAINABLE SKILL ACQUISITION AMON YOUTHS IN SELECTED LOCAL GOVERNMENT AREAS OF KADUNA STATE

Elisha Williams Baba, Ahmad Yunusa, Umar Mohammed, Tanko Sawok

103 - 131

DIGITAL MARKETIN G AS A LEVER FOR SUPPLY CHAIN RESILIENCE OF SMES IN POST CONFLICT REGIONS: EVIDENCE FROM NORTH-EAST NIGERIA

Dr. Mohammed Lawal INUWA

132 - 146

MANAGEMENT INFORMATION SYSTEM AND EMPLOYEE PERFORMANCE IN BANKS: EVIDENCE FROM LOKOJA LOCAL GOVERNMENT AREA, KOGI STATE

Olumoyegun Peter Mayowa, Michael Raphael Onenyi, Adamu Danladi Umoru, Olumoyegun Matthew Segun

147 - 183

ROLES OF DRAMTIC ELEMENTS IN BROADCAST ADVETISING ON CONSUMER ATTITUDE AND PURCHASE INTENTION: A CONCEPTUAL FRAMEWORK

Oladipo AROWA (Ph.D.), Ayoola Olalekan AJASA (Ph.D.), John ASHIBUOGWU

184 - 201

EXAMINATION OF AFRICA CONTINENTAL FREE TRADE AREAS (AFCFTA) ROLE IN PROMOTING CROSS BORDER TOURISM: A REGIONAL TOURISM INTEGRATION IN AFRICA

Falabi, M.O., Akerele, E. E., Bashiru, A. A., Folorunso, O. S., & H.M. Adebayo

202 - 213

TESTING THE PECKING ORDER THEORY AND SIGNALING THEORY CAPITAL STRUCTURE DECISIONS: EVIDENCE FROM NON-FINANCE QUOTED COMPANIES IN GHANA

Christopher Oghionmwan IGHODARO ph.D, Dr. L .E. Igbinovia

214 - 232

GREEN MARKETING AND CONSUMER TRUST IN RENEWABLE TRANSITIONS IN IMO STATE

DR SHAIBU, OGWUCHE GABRIEL , DR ECHETAMA. FORSTINA CHIOMA, DR CHIKEZIE, IHEOMA, PROF. NJOKU, O. CHRISTIAN

233 - 247

EFFICACY OF DIGITAL GREEN SUPPLY CHAIN MANAGEMENT TECHNOLOGIES ON TRIPLE BOTTOM LINE PERFORMANCE: MODERATING ROLE OF MANDATORY EXTERNAL REGULATORY PRESSURE

Adeyemi Abdulwasiu ADEBAYO, PhD

248 - 269

THE IMPACT OF HIGHER INSTITUTION ACTIVITIES IN PROMOTING BUSINESS SUSTAINBILITY IN N’YAK, SHENDAM LOCAL GOVERNMENT AREA OF PLATEAU STATE

George Boon Yenkwap, Ibrahim, Khalid Inusa, Lukman Jimoh Rahim

270 - 288

THE INFLUENCE OF PSYCHOLOGICAL CAPITAL (PSYCAP) ON JOB SATISFACTION OF DOCTORS

Quoc Nghi Nguyen, Thi Hong LocHoang

289 - 302

MODERATING ROLE OF ARTIFICIAL INTELLIGENCE ON THE RELATIONSHIP BETWEEN ENTREPRENEURIAL INNOVATION AND BUSINESS PERFORMANCE OF SMES IN KANO

Abba Kabir Sani, Murtala Aminu Ibrahim PhD, Najafi Auwalu Ibrahim PhD, Abubakar Hamisu Umar

303 - 320

INFLUENCE OF INFORMATION LITERACY ON USER EDUCATION IN UNIVERSITY LIBRARIES IN DELTA STATE, NIGERIA

Dr. O. N Ekoko, Paul Grace Vanje, Ideh Peace Nkemdilim

321 - 338

The Effects of Capital Market Development on the Economic Growth of Nigeria

Evbaziegbere ISIBOR Ph.D, DIAOND, Efevwerha Saturday

339 - 363