Effects of Fuel Subsidy Removal on Consumers Patronage of Petroleum Products in Jos North LGA of Plateau State

Arinzechukwu Jude Okpara1, Azuakolam David Micah2, Martins G. Gumut3 and Isaac Jonathan Maude4

Keywords: Subsidy, Petroleum products, consumer’s patronage, economic, social, environmental

Abstract

The main purpose of this study is to investigate the impact of subsidy removal on consumers' patronage of petroleum products in Jos North LGA of Plateau State. a descriptive research design was adopted for the study, while a structured questionnaire was used to collect data from 356 respondents. A simple linear regression analysis was used to determine the expected relationships between sales promotional tools and consumer purchase. The simple linear regression analysis was adopted for the testing of hypotheses and data collected will be analysed using the Statistical Package for Social Sciences (SPSS) Statistics v27. The results indicated that subsidy removal has a significant economic, social and environmental effect on consumers' patronage of petroleum products in Jos North LGC of Plateau State. The study concluded that economic, social and environmental effects can be experienced in the face of hardship which the citizens are going through and can be seen in the daily rise of living cost. the study recommends that political leaders in government should reconsider subsidy or provide palliatives that will reduce economic, social and environmental effects of subsidy removal on the people.

Published

August, 2024

ISSUE

VOL.4.NO.2

Citation

Arinzechukwu Jude Okpara1, Azuakolam David Micah2, Martins G. Gumut3 and Isaac Jonathan Maude4 (August, 2024). Effects of Fuel Subsidy Removal on Consumers Patronage of Petroleum Products in Jos North LGA of Plateau State . International Journal of Marketing and Management Sciences,(VOL.4.NO.2), 252 - 274.

APA format

Arinzechukwu Jude Okpara1, Azuakolam David Micah2, Martins G. Gumut3 and Isaac Jonathan Maude4. "Effects of Fuel Subsidy Removal on Consumers Patronage of Petroleum Products in Jos North LGA of Plateau State ." International Journal of Marketing and Management Sciences, vol. , no. VOL.4.NO.2, August, 2024, pp. 252 - 274.

MLA format

Arinzechukwu Jude Okpara1, Azuakolam David Micah2, Martins G. Gumut3 and Isaac Jonathan Maude4. August, 2024. "Effects of Fuel Subsidy Removal on Consumers Patronage of Petroleum Products in Jos North LGA of Plateau State ." International Journal of Marketing and Management Sciences , no. VOL.4.NO.2: 252 - 274.

Chicago format

Arinzechukwu Jude Okpara1, Azuakolam David Micah2, Martins G. Gumut3 and Isaac Jonathan Maude4 (August, 2024). "Effects of Fuel Subsidy Removal on Consumers Patronage of Petroleum Products in Jos North LGA of Plateau State ." International Journal of Marketing and Management Sciences, vol. , no. VOL.4.NO.2, pp. 252 - 274.

Harvard format