Table of contents

International Journal of Marketing and Management Sciences Vol.4, No.2 August, 2024 ISSN 2536-605X

1 - 6

Imapct of Product Quality on Organisational Performance in Nigeria

Oluwaseun Ademuyiwa ADESANYA, Agnes Avuokerie ADESANYA, Elizabeth Olusola OLATOMI

78 - 93

Effect of Promotional Mix on Consumer Buying Behavior of Convenience Goods of Students of Abubakar Tafawa Balewa University, Bauchi.

Naziru Umar

94 - 109

Effect of Service Quality on Customer Retention in The Banking Industry in Nigeria with Focus on United Bank for Africa Plc, Makurdi

Anthonia Uloko, Phd. Vivien Anna Ugba, Phd. Tersoo Abeda

110 - 129

Impact of Organizational Justice on Organizational Citizenship Behaviour (OCB): The Mediating Role of Normative Commitment Among Selected Manufacturing Firms in Jos Metropolis

Kusa Nanfa Danjuma, Gumut Martins Guning, Makop, Masok Danladi, Madu Marvellous

130 - 159

Organizational Innovation, Porter's Five Forces, and Generic Strategy in Nigeria's Consumer Goods Sector

Jacob Olubukola OLADIPO, Akeem Owolabi USMAN, Akintunde Jonathan OYEDOKUN

160 - 172

Technological Opportunities, Intellectual Property Rights and SMEs Growth in North Central Nigeria.

LOHOR, Fredrick Kwarpo, Gumut, Martins Guning, ECHOR, Jacob

173 - 184

Organizational Culture and Customer Satisfaction in The Nigerian Banking Industry: Etsako-West L.G.A, Edo State In Perspective

IMOLOGOMHE Michael Osiriamhe(PhD Student)1 and OTSUPIUS Anthonia Ighiebemhe (PhD)2

185 - 200

Strategic Orientation and Growth of Cashew Businesses in Benue State, Nigeria

ISAAC, Oka Irene PhD

201 - 214

Employee Compensation and Performance Appraisal for Quality Service Delivery in Health Sector of Kwara State

Dr. Balogun, Nasirudeen Ayinla, Dr. Abdullahi Dauda, Dr.Yakubu Musa

215 - 236

Employment Security and Employee’s Job Satisfaction in Selected Hospitals in Benin City

Alika Rhoda & Idubor, Enaruna Ph.D

237 - 251

Effects of Fuel Subsidy Removal on Consumers Patronage of Petroleum Products in Jos North LGA of Plateau State

Arinzechukwu Jude Okpara1, Azuakolam David Micah2, Martins G. Gumut3 and Isaac Jonathan Maude4

252 - 274

Analysis of Compensation Management and Employee Satisfaction

Bamigbaiye-Elatuyi, Omotola; Okey-Nwosu, Jennifer C & Ifekwem, Nkiruka E.

275 - 289

Impact of Lifestyle Intervention Programmes On Addressing Risk Factors Affecting Healthy Living: A Case Study of Edo State

OSEMWENGIE Kehinde Presley, ZUBAIR Taofeek Bidemi

290 - 307