Omotola OSHINOWO , Taofeek Adejare OWOSENI, PhD
Baze University, Abuja
Abstract
This study examines the integration of entrepreneurship and digitalisation among non formal entrepreneurs in Wuse Market, Abuja, Nigeria’s Federal Capital Territory (FCT). Using a qualitative research approach, eight participants were selected through snowball sampling to ensure diversity in business sectors, digital adoption levels, and backgrounds. Semi-structured interviews provided in-depth insights into the challenges and opportunities of incorporating digital technologies into entrepreneurial practices. Thematic analysis revealed that digitalisation offers non-formal entrepreneurs’ opportunities for expanded market reach and enhanced operational efficiency. However, significant challenges were identified, including inadequate digital skills, limited internet access, and the persistence of the digital divide. These barriers highlight the critical need for targeted strategies to bridge the digital skills gap and improve infrastructure. By addressing these challenges, digital technologies can be leveraged to foster entrepreneurial innovation, boost market engagement, and drive economic growth in Nigeria. This research underscores the importance of empowering non-formal entrepreneurs through tailored interventions that facilitate the adoption of digital tools and practices, ultimately contributing to sustainable economic development.
Published
March, 2025
ISSUE
VOL.5.NO.1
Citation
Omotola OSHINOWO , Taofeek Adejare OWOSENI, PhD (March, 2025). Exploring the Intersection of Digitalisation and Entrepreneurial Engagement: Perspectives from Non-Formal Entrepreneurs in Wuse Market, FCT-Nigeria. International Journal of Marketing and Management Sciences,(VOL.5.NO.1), 33 - 52.
APA format
Omotola OSHINOWO , Taofeek Adejare OWOSENI, PhD. "Exploring the Intersection of Digitalisation and Entrepreneurial Engagement: Perspectives from Non-Formal Entrepreneurs in Wuse Market, FCT-Nigeria." International Journal of Marketing and Management Sciences, vol. , no. VOL.5.NO.1, March, 2025, pp. 33 - 52.
MLA format
Omotola OSHINOWO , Taofeek Adejare OWOSENI, PhD. March, 2025. "Exploring the Intersection of Digitalisation and Entrepreneurial Engagement: Perspectives from Non-Formal Entrepreneurs in Wuse Market, FCT-Nigeria." International Journal of Marketing and Management Sciences , no. VOL.5.NO.1: 33 - 52.
Chicago format
Omotola OSHINOWO , Taofeek Adejare OWOSENI, PhD (March, 2025). "Exploring the Intersection of Digitalisation and Entrepreneurial Engagement: Perspectives from Non-Formal Entrepreneurs in Wuse Market, FCT-Nigeria." International Journal of Marketing and Management Sciences, vol. , no. VOL.5.NO.1, pp. 33 - 52.
Harvard format