VOL.5.NO.1
Collection Contents
EDUCATIONAL CONTENT CREATION AND MARKETING PERFORMANCE OF TELEVISION STATIONS IN SOUTH-SOUTH, NIGERIA
DICK DIEPRIYE I.J. PhD, SIMEON, BARATUAIPERE PhD
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Page 1 - 17
Cultural Content Creation and Marketing Performance of Television Stations in South-South, Nigeria
Simeon Baratuaipere Ph.D, Dick Diepriye I.J. Ph.D
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Page 18 - 32
Exploring the Intersection of Digitalisation and Entrepreneurial Engagement: Perspectives from Non-Formal Entrepreneurs in Wuse Market, FCT-Nigeria
Omotola OSHINOWO , Taofeek Adejare OWOSENI, PhD
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Page 33 - 52
MENTORSHIP AS A TOOL FOR ENTRENCHING SUSTAINED ACADEMIC STANDARD IN BENUE STATE UNIVERSITY, MAKURDI
Paul Shimadoo Mtswenem, Comfort Shakpande, Dinnah Ngovenda Wombo, Aidi Paul Aidi
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Page 53 - 62
EXPLORING THE POTENTIAL OF THE METAVERSE AS A NEW FRONTIER FOR BRAND ENGAGEMENT
Rahmat Oluwatosin Adekanye, Adm.OLADEJI, Oluwaseun FCIA, Jabir Said Dukawa
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Page 63 - 85
Marketing Strategy and Consumer Perception of Ecotourism Destination in Jos South Local Government Area of Plateau State
Emmanuel Musa Samdi PhD, Emmanuel Dyelshak Zumpan,
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Page 86 - 102
Marketing Strategy and Consumer Perception of Ecotourism Destination in Jos South Local Government Area of Plateau State
Emmanuel Musa Samdi PhD, Emmanuel Dyelshak Zumpan
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Page 103 - 119
EFFECT OF PACKAGING ON CONSUMER PURCHASE DECISION OF MACLEANS TOOTHPASTE IN NORTH CENTRAL NIGERIA
CALEB John Tsematiya, Bitrus Fulani Kwajaffa
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Page 120 - 133
Optimizing the Impact of Materials Quality Management and Master Production Schedule on Organizational Effectiveness of Aqual-Lina Table Water, Yenegoa, Bayelsa State.
Florence E. OMONZEJELE PhD, MccKatherine O. Maccarthy
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Page 134 - 148
ELECTRICITY SERVICE QUALITY, SERVICE DELIVERY AND CUSTOMER SATISFACTION IN JOS SOUTH LGA OF PLATEAU STATE
Andzenge Samuel Nguuma, Prof. M.C Gajere
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Page 149 - 172
Effect of Pro-activeness as Components of Corporate Entrepreneurship on Profitability of Listed Manufacturing Firms in Nigeria: The moderating role of Risk-taking
Patrick Onumah Agbo, Akintunde Ayeni, Otor Margaret Inori
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Page 173 - 185
THE IMPACT OF COSTING TECHNIQUES ON PROFITABILITY OF CONSTRUCTION COMPANIES
Robinson, Ariba Isaac and Okafor, M. C.
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Page 186 - 199
DYNAMIC APPROACH OF PRODUCT AND PRICING MARKETING STRATEGIES ON ENTREPRENEURIAL SURVIVAL AMONG MANUFACTURING SMES IN JOS NORTH LGA OF PLATEAU STATE: ROLE OF ADAPTIVE SELLING BEHAVIOUR
Arinzechukwu Jude Okpara, George Boon Yenkwap, Ibrahim, Khalid Inusa
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Page 200 - 299
MANAGERS AND CHANGE MANAGEMENT IN WORKPLACE
Dr. Enaruna Ehimwenma Idubor, Mary Shadrach Omofowa
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Page 230 - 243
ANALYSIS OF CONSUMER PREFERENCE FOR MARY KAY BRAND OF COSMETIC PRODUCTS IN THE FEDERAL CAPITAL TERRITORY, ABUJA- NIGERIA
EKE, DONATUS IZUOGU PhD, LABBO AMINA, MADI YUSUF
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Page 244 - 256
Integrated Marketing Communication and Its Relation to Sales Volume in Nigeria Transport Industry: Evidence from ABC Transport Ibadan
Isaac O.C. Onigbinde PhD, Remi Aworemi PhD, Makinde Akinwumi John
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Page 257 - 268
Impacts of Corporate Governance Practices on the Liquidity and Capital Adequacy of Insurance Companies in Nigeria
Fadun Olajide Solomon, Saka Toyin Shafau
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Page 269 - 285
Role of Local Government Environmental Impact Assessments on Sustainable Development Projects of Local Entrepreneurship in Yobe State, Nigeria
Umar Mustapha Kachalla Ph. D, Habu Baya- Yaye Adamu Ph. D
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Page 286 - 299
Integrated Marketing Communication and Its Relation to Sales Volume in Nigeria Transport Industry: Evidence from ABC Transport Ibadan
Isaac O.C. Onigbinde PhD, Remi Aworemi PhD, Makinde Akinwumi John
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Page 300 - 310
Assessment of E-banking Service Quality Dimensions: An Empirical Investigation
Ighomereho, Ogheneochuko Salome
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Page 311 - 328
SOCIAL MEDIA ADVERTIZEMENT AND CLOTHING PURCHASE DECISION OF FEMALE STUDENTS AT VILLAGE HOSTEL OF THE UNIVERSITY OF JOS
Gbam, Barnabas N.(Ph.D)
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Page 329 - 338
Managerial Ownership Structure and Return on Asset of Quoted Consumer firms in Nigeria: Review of the Board Size Moderating Relationship
Dr. Omale Sunday, Dr. Madu Ikemefuna, Dr. Embugus Abraham
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Page 339 - 358
EXPLORING THE INFLUENCE OF PERCEIVED COST ON THE ADOPTION OF SOCIAL MEDIA PLATFORM FOR MARKETING AMONG TAILORS IN JOS, NIGERIA: MEDIATING ROLE OF BUSINESS INTELLIGENCE
Cornelius Noel Wukari, Micah Azuakolam David, Arinzechukwu Jude Okpara
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Page 329 - 346
Sales Promotions and Consumption of Pop Cola Soft Drink Brand in Jos North Local Government Area, Nigeria: Investigating the Influence of Price Sensitivity
Cornelius Noel Wukari, Arinzechukwu Jude Okpara, Fauziya Ahmed Hamza
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Page 347 - 360
Influence of emotional intelligence on relationship between entrepreneurial orientation and firm performance
Vashira Ibrahim Sabo, H.B Singhry
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Page 361 - 375
An Empirical Analysis of the Impact of Financing on the Performance of Small and Medium Scale Enterprises in Nasarawa State, Nigeria
Associate Professor Abdullahi Dauda PhD,
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Page 376 - 386
IMPACT OF CUSTOMERS RELATIONSHIP MANAGEMENT ON ORGANIZATIONAL PERFORMANCE (A STUDY OF CADBURY NIGERIA PLC)
Linus Izediuno Okafor, Ikenna Theodore Nnoli, Mobolanle Adunola Ajayi, Balikis Ayomide Adeyemi, Adebowale Adeshola Alao, Joseph Chukwudi Obaro
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Page 387 - 401
Assessing the Impact of Central Bank of Nigeria’s Monetary Policy on Nigeria’s Economic Development, West Africa
Associate Professor Abdullahi Dauda PHD, Embugus Abraham PHD, Yakubu Musa PHD
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Page 402 - 414
CHALLENGES FACING WOMENS PARTICIPATION IN POLITICS IN BURSARI LOCAL GOVERNMENT YOBE STATE, NIGERIA
Bukar Lawan
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Page 415 - 435
EFFECT OF MARKETING STRATEGIES, ADVERTISING ON CONSUMER PURCHASE OF AGRICULTURAL PRODUCTS IN JOS METROPOLIS
Mathew Jeremiah Dalong, Prof. Samaila Mande
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Page 436 - 461