EDUCATIONAL CONTENT CREATION AND MARKETING PERFORMANCE OF TELEVISION STATIONS IN SOUTH-SOUTH, NIGERIA

DICK DIEPRIYE I.J. PhD, SIMEON, BARATUAIPERE PhD

1 - 17

Cultural Content Creation and Marketing Performance of Television Stations in South-South, Nigeria

Simeon Baratuaipere Ph.D, Dick Diepriye I.J. Ph.D

18 - 32

Exploring the Intersection of Digitalisation and Entrepreneurial Engagement: Perspectives from Non-Formal Entrepreneurs in Wuse Market, FCT-Nigeria

Omotola OSHINOWO , Taofeek Adejare OWOSENI, PhD

33 - 52

MENTORSHIP AS A TOOL FOR ENTRENCHING SUSTAINED ACADEMIC STANDARD IN BENUE STATE UNIVERSITY, MAKURDI

Paul Shimadoo Mtswenem, Comfort Shakpande, Dinnah Ngovenda Wombo, Aidi Paul Aidi

53 - 62

EXPLORING THE POTENTIAL OF THE METAVERSE AS A NEW FRONTIER FOR BRAND ENGAGEMENT

Rahmat Oluwatosin Adekanye, Adm.OLADEJI, Oluwaseun FCIA, Jabir Said Dukawa

63 - 85

Marketing Strategy and Consumer Perception of Ecotourism Destination in Jos South Local Government Area of Plateau State

Emmanuel Musa Samdi PhD, Emmanuel Dyelshak Zumpan,

86 - 102

Marketing Strategy and Consumer Perception of Ecotourism Destination in Jos South Local Government Area of Plateau State

Emmanuel Musa Samdi PhD, Emmanuel Dyelshak Zumpan

103 - 119

EFFECT OF PACKAGING ON CONSUMER PURCHASE DECISION OF MACLEANS TOOTHPASTE IN NORTH CENTRAL NIGERIA

CALEB John Tsematiya, Bitrus Fulani Kwajaffa

120 - 133

Optimizing the Impact of Materials Quality Management and Master Production Schedule on Organizational Effectiveness of Aqual-Lina Table Water, Yenegoa, Bayelsa State.

Florence E. OMONZEJELE PhD, MccKatherine O. Maccarthy

134 - 148

ELECTRICITY SERVICE QUALITY, SERVICE DELIVERY AND CUSTOMER SATISFACTION IN JOS SOUTH LGA OF PLATEAU STATE

Andzenge Samuel Nguuma, Prof. M.C Gajere

149 - 172

Effect of Pro-activeness as Components of Corporate Entrepreneurship on Profitability of Listed Manufacturing Firms in Nigeria: The moderating role of Risk-taking

Patrick Onumah Agbo, Akintunde Ayeni, Otor Margaret Inori

173 - 185

THE IMPACT OF COSTING TECHNIQUES ON PROFITABILITY OF CONSTRUCTION COMPANIES

Robinson, Ariba Isaac and Okafor, M. C.

186 - 199

DYNAMIC APPROACH OF PRODUCT AND PRICING MARKETING STRATEGIES ON ENTREPRENEURIAL SURVIVAL AMONG MANUFACTURING SMES IN JOS NORTH LGA OF PLATEAU STATE: ROLE OF ADAPTIVE SELLING BEHAVIOUR

Arinzechukwu Jude Okpara, George Boon Yenkwap, Ibrahim, Khalid Inusa

200 - 299

MANAGERS AND CHANGE MANAGEMENT IN WORKPLACE

Dr. Enaruna Ehimwenma Idubor, Mary Shadrach Omofowa

230 - 243

ANALYSIS OF CONSUMER PREFERENCE FOR MARY KAY BRAND OF COSMETIC PRODUCTS IN THE FEDERAL CAPITAL TERRITORY, ABUJA- NIGERIA

EKE, DONATUS IZUOGU PhD, LABBO AMINA, MADI YUSUF

244 - 256

Integrated Marketing Communication and Its Relation to Sales Volume in Nigeria Transport Industry: Evidence from ABC Transport Ibadan

Isaac O.C. Onigbinde PhD, Remi Aworemi PhD, Makinde Akinwumi John

257 - 268

Impacts of Corporate Governance Practices on the Liquidity and Capital Adequacy of Insurance Companies in Nigeria

Fadun Olajide Solomon, Saka Toyin Shafau

269 - 285

Role of Local Government Environmental Impact Assessments on Sustainable Development Projects of Local Entrepreneurship in Yobe State, Nigeria

Umar Mustapha Kachalla Ph. D, Habu Baya- Yaye Adamu Ph. D

286 - 299

Integrated Marketing Communication and Its Relation to Sales Volume in Nigeria Transport Industry: Evidence from ABC Transport Ibadan

Isaac O.C. Onigbinde PhD, Remi Aworemi PhD, Makinde Akinwumi John

300 - 310

Assessment of E-banking Service Quality Dimensions: An Empirical Investigation

Ighomereho, Ogheneochuko Salome

311 - 328

SOCIAL MEDIA ADVERTIZEMENT AND CLOTHING PURCHASE DECISION OF FEMALE STUDENTS AT VILLAGE HOSTEL OF THE UNIVERSITY OF JOS

Gbam, Barnabas N.(Ph.D)

329 - 338

Managerial Ownership Structure and Return on Asset of Quoted Consumer firms in Nigeria: Review of the Board Size Moderating Relationship

Dr. Omale Sunday, Dr. Madu Ikemefuna, Dr. Embugus Abraham

339 - 358

EXPLORING THE INFLUENCE OF PERCEIVED COST ON THE ADOPTION OF SOCIAL MEDIA PLATFORM FOR MARKETING AMONG TAILORS IN JOS, NIGERIA: MEDIATING ROLE OF BUSINESS INTELLIGENCE

Cornelius Noel Wukari, Micah Azuakolam David, Arinzechukwu Jude Okpara

329 - 346

Sales Promotions and Consumption of Pop Cola Soft Drink Brand in Jos North Local Government Area, Nigeria: Investigating the Influence of Price Sensitivity

Cornelius Noel Wukari, Arinzechukwu Jude Okpara, Fauziya Ahmed Hamza

347 - 360

Influence of emotional intelligence on relationship between entrepreneurial orientation and firm performance

Vashira Ibrahim Sabo, H.B Singhry

361 - 375

An Empirical Analysis of the Impact of Financing on the Performance of Small and Medium Scale Enterprises in Nasarawa State, Nigeria

Associate Professor Abdullahi Dauda PhD,

376 - 386

IMPACT OF CUSTOMERS RELATIONSHIP MANAGEMENT ON ORGANIZATIONAL PERFORMANCE (A STUDY OF CADBURY NIGERIA PLC)

Linus Izediuno Okafor, Ikenna Theodore Nnoli, Mobolanle Adunola Ajayi, Balikis Ayomide Adeyemi, Adebowale Adeshola Alao, Joseph Chukwudi Obaro

387 - 401

Assessing the Impact of Central Bank of Nigeria’s Monetary Policy on Nigeria’s Economic Development, West Africa

Associate Professor Abdullahi Dauda PHD, Embugus Abraham PHD, Yakubu Musa PHD

402 - 414

CHALLENGES FACING WOMENS PARTICIPATION IN POLITICS IN BURSARI LOCAL GOVERNMENT YOBE STATE, NIGERIA

Bukar Lawan

415 - 435

EFFECT OF MARKETING STRATEGIES, ADVERTISING ON CONSUMER PURCHASE OF AGRICULTURAL PRODUCTS IN JOS METROPOLIS

Mathew Jeremiah Dalong, Prof. Samaila Mande

436 - 461