Abstract

This paper examines the relationship between strategic planning and dynamic and turbulent business environment. The study was conducted using a systematic research design, and data were collected via synthesizing diverse literature spanning from 2014 to 2024, utilizing a systematic search strategy across academic databases such as Semantic Scholar, PubMed, Scopus, Web of Science, and Google Scholar. Thematic analysis serves as the method of data analysis. The study's findings revealed that Factors influencing strategic planning outcomes in turbulent environments include the need for continuous scanning of surroundings, proactive responses, and strategic adaptation. Organizational agility is vital in successful strategic planning by enabling quick change responses and effective risk navigation. Challenges faced by organizations in implementing strategic plans amidst dynamic and turbulent conditions encompass data management issues, adaptation to non-technical disruptions, and alignment with digital innovation and government policies. Strategies and best practices for enhancing strategic planning effectiveness include fostering a culture of learning and knowledge sharing, integrating analytics with organizational knowledge, leveraging machine learning for market prediction, and promoting employee creativity and innovation. On that note, it was concluded that strategic planning in dynamic and turbulent business environments is essential for organizations to navigate uncertainty and achieve sustainable growth. The paper recommends that leaders and policymakers must foster a culture of learning, collaboration, and creativity to drive innovation and strategic agility; and should continue exploring emerging trends, best practices, and regulatory frameworks that support effective strategic planning in dynamic and turbulent environments.