VOL.4.NO.1
Collection Contents
Table of contents
International Journal of Marketing and Management Sciences Vol.4, No.1 July, 2024 ISSN 2536-605X
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Page 1 - 6
Perception of Job Stress Factors by Nurses of Abubakar Tafawa Balewa Teaching Hospital and Specialist Hospital, Bauchi, Nigeria
Zaman, M. E.1, Usman, U.1 and Bogoro, P.1
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Page 7 - 19
Compensation and Benefits in the Hospitality Industry in Nigeria: A Review of Employees’ Job Satisfaction and Retention
Osamagumwende Blessing ADAGBONYIN
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Page 56 - 67
Diversification Strategy and Corporate Performance of Global Mobile Service Providers in Enugu State
Aliugo Anthonia CHEKWUBE
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Page 68 - 82
Team Work and Organization Performance: A Study of Water Corporation in Kwara State, Nigeria.
1 AGUNBIADE Asimiyu Kola (Ph. D)
2 Adm.OLADEJI, Oluwaseun FCIA
3 OYEWOLE Toyin Tajudeen
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Page 83 - 98
Coopetitive Marketing and Sales Performance of Smes in Ibadan
1.Ajiboye Folasade ALABA 2.Ahmadu Haveez OMOTAYO 3.Ibukun Adesola JOLEDO
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Page 99 - 110
Moderating Influence of Communication Technology on Programme Content Creation and Marketing Performance of Television Stations in South-South, Nigeria
1.DICK, Diepriye I.J. PhD
2.NWOSU, Evelyn Irekpitan PhD
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Page 111 - 131
A Systematic Review: Strategic Planning in a Dynamic and Turbulent Business Environment
Muhammed Idah
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Page 162 - 174
Effect of Marketing Mix on Consumer Purchase Decision of Fast Moving Consumer Goods (FMCG) in Osun State, Nigeria
Ojo Tomiwa Oyekunle1 and Ighomereho Ogheneochuko Salome2
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Page 175 - 192
Effects of Market Orientation Strategies on the Performance of Small and Medium Scale Enterprises (SMES) in Nasarawa State, Nigeria
ABDULLAHI Dauda, Ph.D
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Page 193 - 211
Continuous Improvement and Performance of Manufacturing Organisation in Lagos
ANIMASHAUN, Abiodun L. (B.Sc., M.Sc, PGDE IPMA)1; AKEKE, Adenike. Rita2,
ISMAILA, Yusuf Olajide3 and YOUSOUPH-ADEYI, Abdulwaasih Olawale3
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Page 212 - 228
Corporate Culture and Corporate Sustainability: The Case of Small and Medium Enterprises in Plateau State, Nigeria.
Mbwa Williams Adiak, PhD, Boniface Na’anman Sallah, Tongshakap Gyang
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Page 229 - 253