Table of contents

International Journal of Marketing and Management Sciences Vol.4, No.1 July, 2024 ISSN 2536-605X

1 - 6

Perception of Job Stress Factors by Nurses of Abubakar Tafawa Balewa Teaching Hospital and Specialist Hospital, Bauchi, Nigeria

Zaman, M. E.1, Usman, U.1 and Bogoro, P.1

7 - 19

Compensation and Benefits in the Hospitality Industry in Nigeria: A Review of Employees’ Job Satisfaction and Retention

Osamagumwende Blessing ADAGBONYIN

56 - 67

Diversification Strategy and Corporate Performance of Global Mobile Service Providers in Enugu State

Aliugo Anthonia CHEKWUBE

68 - 82

Team Work and Organization Performance: A Study of Water Corporation in Kwara State, Nigeria.

1 AGUNBIADE Asimiyu Kola (Ph. D) 2 Adm.OLADEJI, Oluwaseun FCIA 3 OYEWOLE Toyin Tajudeen

83 - 98

Coopetitive Marketing and Sales Performance of Smes in Ibadan

1.Ajiboye Folasade ALABA 2.Ahmadu Haveez OMOTAYO 3.Ibukun Adesola JOLEDO

99 - 110

Moderating Influence of Communication Technology on Programme Content Creation and Marketing Performance of Television Stations in South-South, Nigeria

1.DICK, Diepriye I.J. PhD 2.NWOSU, Evelyn Irekpitan PhD

111 - 131

A Systematic Review: Strategic Planning in a Dynamic and Turbulent Business Environment

Muhammed Idah

162 - 174

Effect of Marketing Mix on Consumer Purchase Decision of Fast Moving Consumer Goods (FMCG) in Osun State, Nigeria

Ojo Tomiwa Oyekunle1 and Ighomereho Ogheneochuko Salome2

175 - 192

Effects of Market Orientation Strategies on the Performance of Small and Medium Scale Enterprises (SMES) in Nasarawa State, Nigeria

ABDULLAHI Dauda, Ph.D

193 - 211

Continuous Improvement and Performance of Manufacturing Organisation in Lagos

ANIMASHAUN, Abiodun L. (B.Sc., M.Sc, PGDE IPMA)1; AKEKE, Adenike. Rita2, ISMAILA, Yusuf Olajide3 and YOUSOUPH-ADEYI, Abdulwaasih Olawale3

212 - 228

Corporate Culture and Corporate Sustainability: The Case of Small and Medium Enterprises in Plateau State, Nigeria.

Mbwa Williams Adiak, PhD, Boniface Na’anman Sallah, Tongshakap Gyang

229 - 253