Abstract

Firms’ capacity and potential to become global is dependent on information which is the radiates beyond borders, that can transcends firm’s growth. The study focused on strategic orientation and growth of Cashew businesses in Benue state, Nigeria. Cashew business owners had been the bane of supply of quality products in the firms that undoubtedly make use of heavy cashew which had called for the nature reasons why the business is failing and declining. The objectives of this study is to investigate the relationship between learning orientation and growth of cashew businesses and to determine the extent of relationship between entrepreneurial orientation and growth of cashew businesses in Benue State, Nigeria. The population of the study is the total number of registered active business owners in Benue state as of March, 2024, which was 5550 with a selected sample size of 228 through simple random approach. Two hypotheses were tested at a 95% confidence level. A quantitative approach was employed for the study with a survey method. The study used primary data through 5point Likert scale structured questionnaire. The data generated were analyzed using both descriptive and inferential statistics. The inferential statistics employed in this study included regression analysis, confirmatory factor analysis and discriminant validity. The findings revealed that learning orientation positive significant relationship with growth of cashew businesses (β<0.814, p< 0.005), Entrepreneurial orientation has significant relationship with growth of cashew businesses (β<0.831, p<0.000). The study established that entrepreneurial orientation has the most significant element on growth of cashew businesses. The study recommends that management of cashew businesses should be given prominence attention in learning orientation as well as encourage entrepreneurial orientation through government interventions and support in all spheres of business endeavors.